Prof. B.S., M.S. Lisandro J. Catani
native argentine with Italian citizenship (EU passport)
Postgraduate Education: Postgraduate Degree in Web Analytics (E.O.I., Spain). Diploma certified by Google and the Director of Postgraduate and Executive Education at the School of Industrial Organization. TOP 10 in the European Business School rankings.
Postgraduate Education: Postgraduate Degree in Strategic Marketing (U.N.S., Argentina). Secretariat of Postgraduate and Continuing Education. Department of Economics. TOP 20 in the Argentine University rankings.
Postgraduate Education: University Expert in Digital Marketing (U.T.N.-F.R.B.A., Argentina). Secretariat of Culture and University Extension. TOP 15 in the Argentine University rankings.
Postgraduate Education: Diploma in E-commerce, Digital Marketing, and Business Diagnostics (Commerce Society, Internet School in partnership with VTEX, Mexico).
Postgraduate Education: Master's in Digital Journalism (C.E.F., Spain). TOP 5 in the ranking of Business Schools in Spain.
Higher or Undergraduate Education: Bachelor's Degree in Digital Media (U.C.S.F., Argentina) Faculty of Philosophy and Humanities. TOP 5 in the Santander X Explorer ranking.
Higher or Undergraduate Education: Journalism (I.S.C.C.S., Argentina).
Secondary Education: Commercial Expert (E.N.N.S.E.T., Argentina).
With more than 25 years of experience, I am currently:
Digital Marketing and Digital Communication Consultant.
Professor of the "Diploma in Journalism and Digital Communication" at the Institute of Business and Social Sciences (ICES), affiliated with the 21st Century Business University.
Professor of the "Diploma in Digital Marketing for SMEs" at the Institute of Business and Social Sciences (ICES), affiliated with the 21st Century Business University.
Professor of the "Diploma in Sports Communication and Journalism" at the Institute of Business and Social Sciences (ICES), affiliated with the 21st Century Business University.
Professor of the "Specialization in Radio Production" at the Institute of Business and Social Sciences (ICES), affiliated with the 21st Century Business University.
Professorship: Recent conferences, seminars, and courses completed
Presenter at the 1st International Congress on Communication, Society and Organizations (COMUSOC 2025) with my paper “Resounding Triumph of 'Fuerza Patria' in the Province of Buenos Aires.” Organized by the research group “Communication, Society and Organizations (IMPACTA)” of the Faculty of Economics, Business and Communication Sciences of the European University of Madrid. (Madrid, Spain, October 30-31, 2025). An abstract of this paper will be published by Egregius Editorial in the publication: “Proceedings of the 1st International Congress on Communication, Society and Organizations. Integrating Sustainability in Academia and Professional Practice,” ISBN 978-84-1177-208-2.
Certificate of approval with a grade of 10 for the course: "Generative AI." Awarded by Santander Open Academy and M.I.T. Professional Education (TOP 1 in the World University Rankings, 09/30/2024).
Certificate approved with a grade of 10 for the course: "Digital Transformation." Awarded by Santander Open Academy and M.I.T. Professional Education (TOP 1 in the World University Rankings, 09/30/2024).
Speaker at the MasterClass with my presentation "Local SEO, Google My Business, SEM, Meta Ads. Digital Marketing Predictions for 2023." Organized by the Academy of Digital Entrepreneurs (AED). (03/02/2023).
Speaker at the 8th Virtual Congress: Digital, Performing Arts, and Audiovisual Trends with my presentation "Consumption Habits on Digital Platforms." Organized by the University of Palermo, TOP 5 in the Argentine University Rankings, Faculty of Design and Communication. (Buenos Aires, Argentina, March 8-12, 2021).
Speaker at the 3rd AENOA Virtual Conference, with my presentation "The Comprehensive Marketing Plan," Madrid, Spain (June 20, 21, and 22, 2019). AENOA is an Association of Training Organizations that provides support and advice to companies in the education sector in all Spanish autonomous communities.
Speaker at the 8th International Congress on Technology, Science, and Society; Topic: Science, Technology, and Innovation (Knowledge Society, Information and Communication Technologies) with my presentation entitled "Digital Communication, a New Paradigm." Organized by NOVA University of Lisbon, TOP 5 in the ranking of Portuguese Universities, Faculty of Science and Technology, Caparica Campus. (Lisbon, Portugal, January 10-11, 2019).
Speaker at the 1st International Congress on Journalism, Media Convergences, and New Latin American Narrative with my presentation entitled "Journalism and Digital Communication." Organized by the International Center for Advanced Communication Studies for Latin America (CIESPAL). (Quito, Ecuador, May 5, 6, and 7, 2016).
Webinar: "International Symposium on Online Journalism." Organized by the Knight Center for Journalism in the Americas at the University of Texas (Austin, USA, April 15 and 16, 2016).
Webinar: 17th International Congress on Digital Journalism. Organized by the Association of Journalists of Aragon and the City Council of Huesca. (Huesca, Spain, March 10 and 11, 2016).
Webinar: "Marketing 3.0: Attracting Customers with Values-Based Marketing." Organized by Innovation & Entrepreneurship Business School (IEBS) (Barcelona, Spain, 11/04/2015).
Webinar: "Marketing 3.0: Attracting Customers with Values-Based Marketing." Organized by Innovation & Entrepreneurship Business School (IEBS) (Barcelona, Spain, November 4, 2015).
Webinar: "Mobile Storytelling: Creating Engaging Video on an iPhone." Organized by UC Berkeley Graduate School of Journalism (California, USA, April 24, 2015).
Webinar: 16th International Conference on Digital Journalism. Organized by the Aragon Journalists Association and the Huesca City Council. (Huesca, Spain, March 12-13, 2015).
Webinar: "Social SEO: How to Design a Multi-Channel Online Marketing Strategy." Organized by Innovation & Entrepreneurship Business School (IEBS) (Barcelona, Spain, March 10, 2015).
Webinar: "How to create a brand, position it, communicate it, and survive copycats and competition." Organized by Innovation & Entrepreneurship Business School (IEBS) (Barcelona, Spain, March 4, 2015).
The most important online marketing conference of the year: "Online Marketing Day" at the Sheraton Hotel in Buenos Aires. Organized by emBlue, WorkTec, and Capacitarte UBA. (Buenos Aires, Argentina, October 2, 2014).
Webinar: "Omnichannel Marketing: Connecting Actions between Online and Offline Marketing." Organized by the Distance University of Madrid (UDIMA) (Madrid, Spain, July 16, 2014).
Webinar: "New Trends in Online Marketing and Social Media." Organized by the Distance University of Madrid (UDIMA) (Madrid, Spain, July 14, 2014).
Webinar: "International Symposium on Online Journalism." Organized by the Knight Center for Journalism in the Americas at the University of Texas (Austin, USA, April 4-5, 2014).
Webinar: "The Importance of Mobile as an Advertising Medium." Organized by OM Latam (Buenos Aires, Argentina, July 11, 2013).
Webinar: "Latin American Congress on Technology, Software, E-commerce, and Digital Marketing." Organized by the Espacio Riesco Convention Center (Santiago, Chile, June 19, 2013).
Webinar: "International Symposium on Online Journalism." Organized by the Knight Center for Journalism in the Americas at the University of Texas (Austin, USA, April 19-20, 2013).
Webinar: "State of eCommerce in Latin America: Facing New Challenges." Organized by comScore Latin America (Santiago, Chile, November 27, 2012).
Webinar: "Digital Future - Argentina 2012." Organized by comScore Argentina (Buenos Aires, Argentina, September 4, 2012).
Webinar: "Digital Future - Latin America 2012." Organized by comScore Latin America (Santiago, Chile, March 22, 2012).
Webinar: "Webjournalism in its Labyrinth." Organized by the New Ibero-American Journalism Foundation (FNPI) (Cartagena de Indias, Colombia, September 2, 2011).
Webinar: "New Scenarios for Digital Marketing." Organized by the National Technological University (UTN - FRBA) (Buenos Aires, Argentina, July 13, 2011).
4th International Digital Journalism Forum. Organized by the National University of Rosario and the OSDE Foundation (Rosario, Argentina, June 15-16, 2011).
Seminar: “Web Positioning Optimization Strategies for Journalists.” Organized by the Knight Center for Journalism in the Americas at the University of Texas (Austin, USA, October 23, 2010).
Seminar: “How to Write for the Web.” Organized by the Knight Center for Journalism in the Americas at the University of Texas (Austin, USA, September 30, 2010).
National Leadership Training Program: “Key Tools for Effective Communication.” Organized by the Junior Chamber of Commerce (JCI) (Bahía Blanca, Argentina, September 18, 2009).
ADEPA/ABA Specialization Forum for Journalists: “Functioning and Current Status of the Argentine Financial System.” (Bahía Blanca, Argentina, October 24, 2008).
Seminar Program: New Scenarios for Marketing Communications. Seminar: "New Communications Trends in Changing Scenarios." ABAP (Bahía Blanca, Argentina, October 8, 2007).
Workshop: "Companies and Technology." Organized by Personal - Telecom. (Bahía Blanca, Argentina, August 31, 2006).
Seminar: "Tech Net Briefing 1.0." Organized by Microsoft (Buenos Aires, Argentina, May 30, 2006 to June 1, 2006).
Course: "Economic Training for Journalists." Organized by the CEDDET Foundation, whose board of trustees includes the Spanish Ministry of Economy, the EFE Agency, the Telefónica Foundation, the Universia S.A. website, the World Bank's Vice Presidency for Latin America and the Caribbean, the Spanish Institute of Foreign Trade (ICEX), and the Spanish Agency for International Cooperation (AECI). Awarded a scholarship and successfully selected one of 30 scholarships for Latin America. (Madrid, Spain, December 13, 2005) (10 weeks).
Course: "Institutional Relations with the Media." Organized by the CEDDET Foundation, whose board of trustees includes the Spanish Ministry of Economy, the EFE Agency, the Telefónica Foundation, the Universia S.A. website, and INAP (National Institute of Public Administration of Spain). Awarded a scholarship and successfully selected one of 30 scholarships for Latin America. (Madrid, Spain, August 1, 2004) (9 weeks).
Forum: "Freedom, Economy, and Society." Seminar V: "Economics for Democracy." OSDE (Bahía Blanca, Argentina, October 30, 2002).
Seminar: "Reporting, Secrets of the Profession: Journalism and Literature." Rivadavia Library/Subsec. of Culture, Municipality of Bahía Blanca. (Bahía Blanca, Argentina, September 5, 2002 to September 7, 2002).
Workshop: "The Press: How to Avoid Lawsuits and Capture the Reader." Conference: "Literature and Journalism." National University of the South (Bahía Blanca, Argentina, September 5, 2002).
Forum: "Freedom, Economy, and Society." Seminar IV: "Culture and Politics in Regional Integration." OSDE (Bahía Blanca, Argentina, May 29, 2002).
Seminar VI: "Training Journalists in Economics and Finance." ADEPA-ABA (Bahía Blanca, Argentina, November 23 and 24, 2001).
Computer Skills:
Extensive knowledge of Windows, Microsoft Office, Mac, Photoshop, Dreamweaver, Corel Shop Pro Photo, Corel Draw, and AutoCAD (Quantum Computación) (Bahía Blanca, Distinguished)
Creation and management of online content. Master's in Digital Journalism (CEF).
“Hardware Orientation - Compatible PCs” Course (MAS S.R.L.). (Bahía Blanca, April 5, 1994).
Languages:
Italian: Intermediate level (UNS, General Secretariat of Communication and Culture) 1 year
English: Intermediate level (5 years of secondary education, 3 years of journalism, 1 year of digital media degree).
Research projects, recognitions, and awards:
Honorable Mention in the “El Pan” Photography Contest, organized by the Sociedad Cooperativa Obrera Limitada (Bahía Blanca, Buenos Aires, Argentina; with an exhibition of the winning works at the SUM of the Bahía Blanca Plaza Shopping Center, from October 14, 2024 to October 27, 2024).
In September 2016, the Foreign Press Association (FPA) Scholarship Fund announced the creation of its photography contest. They selected my photo of Venice, Italy for their 2017 calendar (May) from among thousands of photojournalists from around the world. This calendar highlights images from The personal perspectives of international journalists. The aforementioned photo is from my article published in Blasting News Europe (Spanish version).
Top 200 Journalists on Twitter (X) by InfoNegocios
Global Marketing Competition. Diploma accrediting participation in the 19th Edition (July 2014), officially certified by the Escuela Superior de Gestión Comercial y Marketing (ESIC Business & Marketing School) (Madrid, Spain). TOP 5 in the ranking of Business Schools in Spain.
Strategic Digital Marketing Plan. UNS Grade: 8 (10/12/2012).
Monograph Competition: “José Manuel Estrada and the Development of Positivist Thinking.” This research received 1st Prize from the Academia del Plata – Córdoba Section – of the Catholic University of Córdoba (Córdoba, Argentina, June 15, 2004).
Master's Final Project: “Online Advertising and Promotional Campaigns.” This research was conducted for the Master's in Digital Journalism. Center for Financial Studies (CEF) (Madrid, Spain). TOP 5 in the ranking of Spanish Business Schools. Grade: Outstanding. (11/27/2002)
Additional Information:
Member of the Network of Design Researchers (2021-2025). Institute of Design Research. University of Palermo, TOP 5 in the ranking of Argentine Universities. Faculty of Design and Communication. (Buenos Aires, Argentina).
Subscribed to the newsletters of the International Center for Journalists (ICFJ) (Washington DC, USA), the European Journalism Centre (EJC) (Maastricht, Netherlands), and numerous other publications related to my profession.
If you require further information on this Resume, please request it and I will send you additional references. I have the original and a copy of everything I mention in it.
