Prof. B.S., M.S. Lisandro J. Catani
Digital Marketing Consultant
Digital Communication Consultant
Professional services, freelance or outsourced, payable via cash, bank transfer, QR code, or other electronic means such as Mercadopago or PayPal:
Promotion of products and services in different markets (digital marketing and advertising):
Digital Marketing, Online Marketing, Strategic Marketing: development of plans and campaigns.
Web positioning: Search engine optimization on Google, Yahoo, and Bing. Search Engine Marketing: Organic, Contextual, Sponsored. SEO – SEM.
Affiliate Marketing. Web 4.0: Digital Marketing tools and applications (with artificial intelligence (AI) technologies, the semantic web, the geospatial web, the 3D web, Wikis, Podcasts, Social Media/Community Manager, Blogs/Weblogs).
Website Marketing: key factors of design and usability. Web Analytics.
Newsletters: Email Marketing and Web Communication.
Organization of the Press and PR Departments.
Current Trends in Digital Journalism.
Digital Communication. Comprehensive Communications. Content Updates and Design of Communication Campaigns in Different Contexts.
Media Monitoring. Digital Archiving and Documentation.
Development and Execution of Journalism and Communication Strategies.
Communication of Special Events and Institutional Crises.
Corporate Image. Online Reputation. Public Opinion Studies, Polls, Political Marketing, Market Research. Corporate Social Responsibility (CSR).